QUESTION 3

What kind of media institution might distribute your media product and why? 




The kind of media institution which might distribute my music magazine media product would be an institution with multimedia platforms.
  Due to the main influence of my magazine to be 'Q' magazine, from the structure of the magazine to the colour scheme.. The publisher i would choose to distribute my magazine with be Bauer, the publisher of Q. Bauer is a multinational media company headquartered in Hamburg, Germany which operates in 16 countries worldwide. The worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.
    The Q music brand has expanded to Radio, Television and the Internet, with Q Radio and Q TV being music entertainment that specialises in indie and rock genres, exactly the same as SOUND magazine.
     This would be successful as my target audience is of a technophile generation, they're more likely to use more forms of media to those of an older, technophobe generation. Therefore SOUND magazines' audience would be more interested in interactive readership.  
 Additionally, i would choose Bauer as my magazine distributer due to it being the largest privately owned publishing group in Europe, owning 80 brands and roughly 250 magazines in 15 different countries.




Bauer's brands are distributed by Frontline, which was formed by Emap in 1986 to handle their demands of an expanding circulation, yet now distributes Bauer Media, since Bauer's aforementioned acquisition of Emap (since 2005).
     Frontline would therefore be a good distributer for SOUND magazine's sales and distribution. Frontline are the UK's leading magazine sales, marketing and distribution company. They represent 42% of the magazine category, selling 309 million copies of their 800 different magazines over a large number of roughly 50,000 retailers.


However, there are negatives of Frontline. It's under threat of going bust due to the decline in the number of people who want magazines in paper form. The major increase in technology over the last few years, and the ability to read magazines online for free  has caused  a number of distribution companies to go bust.
  Even the paper form magazines, such as The Fly which is free and benefits from advertisements has now closed.

  This means that publishers will eventually not need a distribution company and so the jobs of the employees of Frontline are in danger.